It's not in the sauce. It's in your grooming kit ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | You've got the secret rub, the perfect playlist, and a cooler full of freedom. But if you show up to command the flames with a beard that looks like it lost a fight with a lawnmower, you're doing it wrong. Being the undisputed king of the cookout isn't just about the char on the steak. It's an all-American tradition, and a legendary beard is your uniform. Here's how you get it done. | |
| | | | Before you even think about lighting the charcoal, you gotta clear away the grime. Our Beard Soft & Clean Combo is the one-two punch that gets your beard clean, soft, and ready for action. No grit, no itch—just a fresh start. | | | | | A wild beard has no place at the grill. Our 2-in-1 Beard Straightener 2.0 wrangles the most stubborn hairs into submission in minutes. It heats up fast, so you can go from unruly to unbelievable before the first guests even show up. | | | | | You're about to stand in a cloud of glorious smoke and heat. Protect your investment. A few drops of our Beard Oil shield your whiskers from getting dry and brittle, adding a healthy shine that shows you mean business. | | | | | Our Beard Butter gives you a final, polished look with a flexible hold that lasts from the first flip to the last call. It keeps flyaways in check without feeling greasy, so you can focus on what matters: the food. | | | |
| | This Labor Day is about celebrating hard work, and the traditions that make us who we are. A backyard BBQ is a craft. So is a
well-kept beard. Show up with the confidence that you've mastered both. | | | |
| | No nonsense men's grooming #livefreestaywild | | | | | | | | | | | Wild Willies 5900 Windward Parkway Alpharetta, Georgia 30005 | | |
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