at and t cellular: Striving For Perfection

Sunday, August 17, 2025


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We are always striving to create the best shoes on the market for our customers.

That's why we are delighted to inform you that we have officially moved to our new manufacturers in Portugal, and our shoes just got even better.

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IMPROVED FIT

"Absolutely fantastic customer service. I was unable to find a size that suited my feet but after speaking to customer service I was advised that after a change in manufacturer, a replacement may well be more comfortable. How right they were. Now I have a pair of super smart, gorgeously comfortable trainers. Thank you so much"

SM Customer

We have been working, building and tweaking our shoe lasts with our new manufacturers to bring an even more precise fit.

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EXCEPTIONAL COMFORT

From top to bottom, our shoes have been designed to maximise your comfort.

Our outsoles are made from natural rubber, which is softer and more flexible than rubber. Our manufacturers use a special technique to increase the comfort and flexibility of the shoes.

Our insoles are triple-cushioned and will keep you comfy all day long, and our leathers and uppers are the highest quality and butter-soft to touch.

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QUALITY CRAFTSMANSHIP

Our shoes are crafted to the highest of standards with the very best materials available by our phenomenal manufacturers in Portugal.

Located in the world-renowned footwear-making district of Felgueiras, our manufacturers have decades of experience producing the highest standard of footwear.

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INCREASED SUSTAINABILITY

Ecological & ethical manufacturing practices are at the forefront of their work to deliver sustainable and ultimate quality shoes for our customers.

Every shoe we design incorporates the finest, sustainably sourced materials — from LWS Gold Standard supple leathers and eco-conscious fabrics to durable, natural rubber outsoles and Tencel laces. Each component is selected for its quality, comfort, and minimal environmental impact. The result is footwear that is timeless in style, luxurious in feel, and better for the planet.