at and t cellular: Introducing: Festival '25

Thursday, March 27, 2025

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Introducing

Festival '25 is a love letter to Florida – where the brand and designer were both born. With a love and admiration for all things old-Florida, its history, the gorgeously unique landscape, and all its beauty from the ocean to the Everglades.

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As a Florida girl Ali grew up taking field trips to the Everglades, which is almost like a right of passage to all Florida kids, but also being around the beach, South Florida fishing culture, and laid-back boating lifestyle.

Ali was inspired to lean in to the quintessential 'Florida man' stereotype, but to also show the beauty in some of the lesser known and traveled parts of Florida.

From 'pub-subs' (iykyk), to a cameo from her own husband – every bit of the collection is a little piece of home. With so many people flocking to Florida, we thougt it was even more special to focus on this slowed down, old-Florida lifestyle, and to tell the story of how things used to be – beautifully unpretentious and untamed.

We hope the love and unexpected beauty comes across, and that everyone feels at home in the collection.

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