As a St. Louis-based family, we carry a deep-rooted pride in our community and in the relationships we build here. At 1st Phorm, our values are the compass guiding everything we do, from creating the highest quality products to making a positive impact on our community. These same values are what drew us to partner with our friends at The Normal Brand. Jimmy and his family share a like-minded dedication to quality, community, and integrity which is a foundation that we truly respect. My friendship with Jimmy goes back to 2014, and from day one, I've supported The Normal Brand because their values mirror ours in every way. When we had the opportunity to collaborate, we knew it would lead to something special. Two families rooted in core values, coming together to build something special for our customers. This collection represents our shared vision, and we couldn't be more proud to bring you our first-ever collaboration with another apparel brand. We hope these pieces not only stand the test of time in your closet but also make you feel like part of our family each time you wear them. Remember: if you want to go fast, go alone; but if you want to go far, find great people who share your values and build something special together. Yours truly, Sal Frisella
CEO of 1st Phorm | 
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